Customer Relationship Management
We want to explain to you what CRM means and why CRM software has become so important for companies.
The Odoo Open Source CRM (Customer Relationship Management) system is a powerful cloud-based CRM software to increase organizational efficiency. Odoo CRM is an open source solution that additionally offers you a wide range of ERP applications. So you could say Odoo is a CRM ERP software in one.
The advantage of using Odoo CRM is not only that it is easy to use and can be highly customizable, but also that the sales, marketing, management and accounting departments can share it, since it is integrated with everything you need.
Most CRM systems rely on integration with third party applications to ensure the usual way of working. In this case, marketing and sales rely on several separate applications with many logins to ensure that they can perform their tasks. Odoo contains all applications that connect sales, marketing, accounting and management.
What is CRM?
CRM or Customer Relationship Management is a strategy for relations and interactions of a company with customers and potential customers. A CRM solution helps companies stay in touch with their customers, streamline processes and improve profitability.
When people talk about CRM, they usually refer to a CRM system, a tool used for contact management, sales management, productivity and more. The goal of a CRM system is simple: improve business relationships and customer service.
The great importance of CRM systems for companies
A CRM system enables a company to deepen its relationships with customers, colleagues, partners and suppliers.
Building good relationships and observing prospects and customers is crucial for customer acquisition and retention, which is the core function of a CRM solution. You can see everything in one place. A simple, customizable dashboard that shows you the history of a customer of your company and the status of their orders. Customer Relationship Management keeps track of open questions and concerns of the customer and provides quick insights to provide good service to the customer.
For future-oriented companies CRM is the framework for this strategy.
Our experts will be happy to provide you with more information on the CRM system.
How CRM is integrated in Myodoo and ownERP is best told you more detailed by us. There are so many possibilities.